Ontario's Universities is a new organization with a mission to study and report on the needs of the province to create a brighter future for our students, our economy and our society. A 16-page booklet was developed to introduce the initiative and present "conversation starters" – a series of questions to aid discussion and get people involved. The design of the booklet is kept simple but with strong visual impact through use of bold background colours contrasted with white pages containing a rhythmic arrangement of coloured circles. Other collateral such as singage and postcards were also developed.
A full accessible PDF of the booklet can be seen here.