Arcavia Brand Identity

Arcavia is a new long term care provider with two divisions, one that provides in-home care, and another that provides on-site living. The identity was developed to reflect the idea of care and love. A swan-like shape combined with hands represent care and attention, and the symmetry expresses calmness. To help unify the symbol and wordmark, the shape of the swan head is reflected in the C in the wordmark.