Sencap Brand Identity

Sencap is a new Canadian financial services company. The client wanted to communicate a feeling of trust and reliability, and highlight their experience in the business of providing financial solutions for new building projects. For the logo, a butterfly symbol was chosen to suggest a transformation in project financing through their unique financial model, as well as symbolizing the transformation of a building project from concept to reality. The stylized butterfly is designed using a triangular grid, similar to trusses used in structural engineering. Trusses give support and stability to structures such as buildings, bridges and homes. A full identity system was developed, including a logo, stationery, custom website and styleguide.

Sencap Partners Inc.
Creative direction, branding, stationery, website
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©Ashley Kirk Design current date here
Toronto, Ontario, Canada