Sencap is a new Canadian financial services company. The client wanted to communicate a feeling of trust and reliability, and highlight their experience in the business of providing financial solutions for new building projects. For the logo, a butterfly symbol was chosen to suggest a transformation in project financing through their unique financial model, as well as symbolizing the transformation of a building project from concept to reality. The stylized butterfly is designed using a triangular grid, similar to trusses used in structural engineering. Trusses give support and stability to structures such as buildings, bridges and homes. A full identity system was developed, including a logo, stationery, custom website and styleguide.